Six Buyer Excuses and How to Respond
Revenue Storm
MARCH 14, 2023
In a complex B2B sales cycle, there is rarely one decision maker. 3: “The decision is going to be made on price.” – Unless you are in a totally transactional sale, this is rarely ever true. In a B2B sales environment, there are always multiple influences that will come into play from people who are not interested in price.
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