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What is a CRM?

Insightly

Customer relationship management ( CRM ) is a software system that allows businesses to capture and store business and customer data in a single database. The brief history of CRM. CRM isn’t a new concept. Businesses have tried to maintain healthy relationships with customers since the dawn of commerce.

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Suggestive selling definition and techniques (2022 sales guide)

Zendesk

If you can find the intersection of customer knowledge and product knowledge, you’re in a prime position to make a sale. Suggestive selling manifests differently in B2B selling versus B2C selling. B2C selling example. B2C sales usually mean lower stakes, quicker interactions, and a higher number of buyers.

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The 15 best online sales training programs in 2022

Zendesk

B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). Successful B2B sales reps must have a wealth of product, market, and customer knowledge so that they can convince savvy company decision-makers that their product or service will solve their problems. B2B sales training.