Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers. There was some debate about the best way to develop firmwide strategy.
Let's personalize your content