SuperOffice

JULY 5, 2022

The B2B buyer has changed. Especially when they’re investing $50,000+ into a new platform. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Easy, right? Not so fast. They’ve evolved. Define your target audience. Set a marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

SuperOffice

FEBRUARY 8, 2021

With so many companies having switched to long-term remote work, it’s not so common to quickly share the news in a “water cooler talk” anymore. Use shared documents and encourage open communication to make sure everyone in your company is on the same page before they start a new marketing campaign or speak to a customer.

CRM 100

CRM Management Remote Working Communication 100

Agile CRM

DECEMBER 27, 2022

Many companies have adopted AI writing software to automate the process of creating written content, and there has been a rise in the use of AI writers for tasks such as generating news articles, creating marketing copy, and producing social media posts.

Software 52

Software Software Artificial Intelligence Decision-making 52

PandaDoc

OCTOBER 13, 2022

Pipedrive has been popular with early-stage startups and solopreneurs. With over 100,000 loyal corporate users globally, the CRM helps sales teams to excel at their work and convert more leads. Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Pipedrive in a nutshell.

CRM 52

CRM Small Business Onboarding Value Proposition 52

Nutshell

APRIL 17, 2020

BOUNDLESS 2020 also featured some new elements—including sponsorships and an awards ceremony—which gave the event a big-show feel, even if they created some additional headaches. On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If If you missed it, watch the full replay here.).

Decision-making 126

Decision-making Media Meetings Internet 126

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. But appealing to large audiences doesn’t help your business to reach sales goals, or generate and convert enough leads.

Marketing 52

Marketing Advertising Value Proposition Sales 52