article thumbnail

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

One of the exercises revealed some fantastic stories that were being used by the delegates’ firms including: The story of a professional who used his skis to travel over five miles through the snow to get to the office to demonstrate the firm’s commitment to always striving to deliver great service to clients A “David and Goliath” metaphor in successfully (..)

article thumbnail

3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

We worked with a tool manufacturer that revolutionized the process for customers in this space. Our client developed a technology which integrated GPS and mapping software with their locating equipment, thereby reducing their customers’ locating activity time by 50%. New Business Models.

article thumbnail

3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

We worked with a tool manufacturer that revolutionized the process for customers in this space. Our client developed a technology which integrated GPS and mapping software with their locating equipment, thereby reducing their customers’ locating activity time by 50%. New Business Models.

article thumbnail

Expert advice: 10 ways to generate more SEO leads

Nutshell

For example, on any Nutshell blog page you’ll see a START FREE TRIAL button in the top right corner of the page, a “Ready to try Nutshell for free?” Update Your Blog Posts Consistently. A great way to drive more leads via SEO is to consistently update your blog posts. That’s what turns content consumers into actual sales leads.