Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Customer Think

MARCH 12, 2023

Let’s assume a company does have good data to support how customers really feel, and they also know what their company can do to increase “Customer Value”, they have the bigger problem: how do they translate that down to their company employees so they can make a deliberate attempt to change what they do to impact Customer Value.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10