Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Adjust notion of stakeholder value.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Customer Think

MARCH 12, 2023

Before you can think of financial incentives for Value Creation, it is important that Value be understood and recognized and also be measured. As you read further, you will relate to these important aspects of Value Creation. Studies have shown that incentives do not improve the innovativeness of creative people.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The focus of Cisco is now on improving customer experience at every touchpoint. By hiring an expert to lead the customer experience efforts, Cisco is now on the right path to innovate and improve customer life cycle with technology. The customer has more power than before and multiple options at their fingertips.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10