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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions? See what you missed here.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. The future is now. Adjust notion of stakeholder value.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

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Effective change communication with PCM

MDI Training

In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change. Do you want to master the most effective tools and concepts for innovation, productivity and growth? How leaders successfully drive innovation.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

This blog post covers the main points in the video, but you can watch the interview here for a fuller picture. Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In our interview, Emma DeSena explains that these aren’t your average shareholders.