Inbound Sales: How to Sell the Way Prospects Buy
Hubspot Sales
AUGUST 12, 2020
These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. If salespeople cannot add value beyond the information buyers can find on their own, the buyer has no reason to engage with salespeople at all. Buyers don’t want to be prospected, demoed, or closed.
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