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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Update on marketing and business development (M&BD) team structures

Red Star Kim

millions of consumers compared to a handful of global organisation clients) Level of automation? Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Other firms will have these roles integrated. Expectations of M&BD (reactive service or proactive advisers?)

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