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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Book review: B2B Marketing strategy (kimtasso.com). Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Work with other stakeholders to share ideas and brainstorm . Desire for further EDI and social mobility. Technological. Digital transformation.

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What is a Partner Manager?

CoSell

The top skills fall into 3 categories: • Strategic thinking • Creative collaborating • Iterative innovating Just looking at those skills, one thing stands out. But it is not truly strategic. While it may be easy to start a partner relationship, often there is a meeting of the minds. Yet, some things are in common.

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

You are reading articles about booking s – people will be booking hotel experiences in the Metaverse in the future because they will be able to see it. And it’s just thinking about these might not be relevant conversations to have with clients about work that we can be doing with them. Are you using AI?