Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Develop Employer Value Propositions (EVPs). Deploy MarTech.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Nudging and choice architecture also have a lot to contribute: Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Books on pricing? Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

JUNE 5, 2020

Collaborating with a creative team of editors, writers, and illustrators, they developed a custom, Batman-spoof style comic book called T-Man and Gums. And within a few days, a meeting was set and GumGum won the account. . Question: You have a strong product, an understanding of your market, and a compelling value proposition.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Account Manager Tips

JULY 9, 2020

A thoughtful 30 60 90 day plan will impress everyone you meet during the job interview process, and your new manager will breathe a huge sigh of relief, knowing you're prepared and ready to take responsibility for your own onboarding. On your first day, invite your boss to a recurring meeting to discuss your 90 day plan.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Account Management Skills

AUGUST 24, 2021

And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. I mean, I always believe that if you don’t make that QBR valuable, then they’re going to be unlikely to want to book it in again.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Deep Insight

NOVEMBER 29, 2021

Some lawyers will focus on using ever-more complex technological tools to advise clients on meeting their own increasingly di?cult, In his book The Loyalty Effect , Reichheld stated that clients should be valued according to the estimated net present value (NPV) of the future revenues to be earned from them.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52