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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Commerciality – Finance, pricing, innovation and research (kimtasso.com). Work with other stakeholders to share ideas and brainstorm . Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. Positioning. Delegate polls.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

In finance, GenAI could improve risk assessment and fraud detection. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation. I have already discussed healthcare above where GenAI can assist in diagnosis and patient care.

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

Supplier management it might be, making sure we are over the finance, making sure our admin is up to scratch. Was it that you reached a point of burnout or was it just because maybe you are exposed to this strategic thinking and these deep questions that you ask clients that you started asking yourself the same questions?