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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

AUGUST 24, 2023

And the important distinction between cash and profits is highlighted. Government There’s a brief explanation of t he role of the public sector and nationalisation and privatisation. Finance The debt and equity chapter summarises different business formats (including private and public companies and partnerships).

Finance 130
Finance Government Profitability Banking 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

Innovation 130
Innovation Marketing Stakeholders Value Proposition 130
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