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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. The KAM role continues to evolve.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. DOWNLOAD CASE STUDY. Well, many of them are our clients.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Companies have had to change habits to engage with customers as have healthcare stakeholders. We’ve worked with companies that have managed this strategic shift to gain access and mean more to their customers – even during this difficult time. DOWNLOAD CASE STUDY. But the reality is, 2021 is far from that.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.

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Account Based Marketing interview by Pfizer COE

Cosawi

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In-depth Key Account understanding through specific stakeholder journey mapping. CO-ORCHESTRATION AND CO-CREATION .