Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Only by making astute observations will you uncover potential new sources of value.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. Share on facebook.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Cosawi

JULY 14, 2021

Organizational change requires a fundamental shift in mindset, away from the traditional brand-driven focus, to an account-centric approach that centers on Key Accounts as sophisticated institutions with multiple stakeholders and complex decision-making and organizational systems. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

OnStrategyHQ

FEBRUARY 16, 2024

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. How do we create value? Innovation & Collaboration: Create a structured place for learning and sharing.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. Which is why co-creation is so powerful.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. A well-presented value. Even add a "schedule a meeting" button.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20