Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. The Measurement. Bernard Marr.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Arpedio

FEBRUARY 22, 2024

Developed and refined over years of practical application and strategic innovation, MEDDPICC offers a systematic approach to navigating the complexities of the sales process. This individual may not have decision-making authority but wields influence and credibility among key stakeholders.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Planview

OCTOBER 17, 2019

What does innovation management mean to you? You need ideas to be innovative, but you need an innovation culture to continually source the most valuable ideas. The concept of “building an innovation culture” is a topic that’s come up in a variety of conversations with Planview Spigit clients over the last few months.

Innovation 55

Innovation Management Value Proposition Stakeholders 55

Arpedio

APRIL 3, 2024

By understanding the customer’s unique requirements, sales reps can tailor customized solutions that address their specific needs and deliver measurable value. Value Proposition Development: In solution selling, it’s essential to articulate the value proposition of the proposed solution clearly.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Arpedio

FEBRUARY 15, 2024

They champion innovation, challenge the status quo, and prioritize value-driven solutions that address their organization’s strategic objectives and pain points. They are proactive in seeking out innovative solutions and are receptive to insights that challenge conventional thinking.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Red Star Kim

NOVEMBER 13, 2023

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Cosawi

JULY 14, 2021

Organizational change requires a fundamental shift in mindset, away from the traditional brand-driven focus, to an account-centric approach that centers on Key Accounts as sophisticated institutions with multiple stakeholders and complex decision-making and organizational systems. Enabling effective KAM through integration of ABM .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Account Manager Tips

JULY 6, 2022

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

DemandFarm

OCTOBER 4, 2023

They help you to decode the prospect’s organizational structure and identify key decision-makers and stakeholders. Innovative ideas and solutions may come from their personal insights into potential value for the buyer. Another aspect of crafting the value proposition is showcasing the unique selling points and benefits.

Value Proposition 52

Value Proposition Sales Negotiation Meetings 52

Red Star Kim

MARCH 6, 2023

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Revenue Storm

DECEMBER 7, 2021

The sole existence of almost all business technological innovation is due to the need to solve a customer issue or problem. The question becomes… how do we share a strong point of view and position our technology, innovation, or solutions with a customer while prioritizing their business?

Digital Transformation 78

Digital Transformation Procurement Value Proposition Digitalization 78

Account Manager Tips

AUGUST 14, 2022

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Making Creativity and Innovation Happen.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Flevy

MARCH 20, 2024

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. It's not a one-time project.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

OCTOBER 11, 2021

Improve reliability, scalability or innovation. Some clients may value networking, fun, personal growth or reduced anxiety to name a few. ” Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). And so they're unable to convince clients of their value. Relationships. Efficiency.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. It’s essential to consider factors such as value proposition, competitive advantage, and differentiation when developing these strategies.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery. It’s essential to consider factors such as value proposition, competitive advantage, and differentiation when developing these strategies.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Planview

MARCH 3, 2016

Such is the pace of change and disruption driven by technological and business model innovation. Simply donning hooded jumpers, setting up a table tennis table, and throwing some bean bags about the office — while fun — isn’t going to do anything to shift the underlying values and culture that ultimately impede innovation.

Innovation 45

Innovation Value Proposition Stakeholders Organization 45

OnStrategyHQ

MAY 16, 2021

Motivates and inspires stakeholder commitment: Your mission statement should be motivating. Your stakeholders need to feel that their work is significant and that it contributes to people’s lives. 3M: To solve unsolved problems innovatively. Realistic: Your mission statement should be realistic. These never change.

Innovation 98

Innovation Value Proposition Decision-making Leadership 98

CMOE

JULY 26, 2022

This critical component increases innovation by 30 percent and retention by 40 percent. We use our expertise to produce innovative products that eliminate our customer’s pain points and elevate the business’ competitive advantage. Value: “…to produce innovative products and eliminate our customer’s pain points.”.

Supply Chain 52

Supply Chain Value Proposition Innovation Stakeholders 52

OnStrategyHQ

FEBRUARY 16, 2024

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. How do we create value? Innovation & Collaboration: Create a structured place for learning and sharing.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Red Star Kim

MAY 11, 2023

Brand Finance reported in January 2022 that Deloitte: The world’s most valuable commercial services brand | Brand Finance Increasingly employer brands to aid recruitment, retention and to form a differentiating element of the client service are becoming important – see the section on Employer Value Propositions (EVPs) at PM Conference Report (..)

Management 130

Management Co-Creation Publishing Leadership 130

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders.

Account Management 52

Account Management Management Account Planning Stakeholders 52

ClearPoint Strategy

JULY 28, 2021

The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). For-profit companies typically focus on achieving one of these three value propositions: Product leadership. Enhancing customer value by improving relationships with existing customers.

Value Proposition 98

Value Proposition Software Software Government 98

OnStrategyHQ

DECEMBER 20, 2023

What senior leadership members and key stakeholders are included? How and where must we innovate our products and services? Do your customers still value what is being delivered? How do your value propositions stack up in the marketplace? To reach our outcomes, what value must we provide to our customers?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Arpedio

APRIL 29, 2024

The Preferred Account-Based Selling Platform Our platform provides visual org charts, stakeholder relationship heat maps, up-to-date account plans, recommended next-best actions, accurate weighted pipelines, and white space analysis.

Decision-making 52

Decision-making Prioritization Value Selling Value Proposition 52

SalesGlobe

JULY 9, 2021

Planning for your customers means incorporating change methodology that includes: Clear articulation of a new value proposition. No matter who is driving the change, these elements converge at the point of customer requirements and a company’s innovation. Providing the right internal resources to assist in a transition.

Finance 52

Finance Value Proposition Sales Innovation 52

Zendesk

MARCH 19, 2021

Innovation and learning. You can (and should) incorporate customer satisfaction into your company mission and value proposition, too. You can (and should) incorporate customer satisfaction into your company mission and value proposition, too. But don’t take our word for it.

Media 98

Media Customer Experience Retail Value Proposition 98

SmartKarrot

MAY 12, 2023

Relationship mapping involves identifying the stakeholders, understanding their roles and responsibilities, and assessing the strength of the existing relationship with them. Through effective collaboration, organizations can ensure that their value proposition is consistently delivered and that customer expectations are met or exceeded.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

JULY 11, 2022

Even though we’re targeting specific prospects and personas that we’d like to talk to, we’re still looking at the business as a whole: we try to work on behalf of our business for their business, and we try to find the business goals and challenges that align with the value propositions that we offer. Maximilian Opp, Account Manager.

B2B 52

B2B Account Management Customer Success Leadership 52

SmartKarrot

OCTOBER 25, 2023

Stakeholder Mapping Every organization has its unique structure and dynamics when it comes to decision-making. This involves understanding who holds the reins, who influences those reins, and who can be your advocate in reinforcing the value you bring to the table. Showcase value by offering insights, updates, and recommendations.

Account Management 10

Account Management Construction Decision-making Value Proposition 10

SmartKarrot

MARCH 25, 2021

Developing deeper and a stickier level of relationships with all key stakeholders. Work as a stakeholder with Product and Marketing to develop the product roadmap and go to market strategy and provide key insights, reporting, and strategic recommendations for Telecommunications clients. Daily/Weekly/Monthly/Quarterly Reporting.

Customer Success 10

Customer Success Telecommunications Value Proposition Stakeholders 10

Arpedio

NOVEMBER 7, 2022

As far as selling is concerned, one is that the number of stakeholders who are involved in a corporate selling decision continues to rise. The proliferation of information and knowledge has led to role specialization, which ultimately means that more and more stakeholders are required for any company to make a buying decision.

B2B 52

B2B Sales Decision-making Account Management 52