KAM With Passion

MARCH 17, 2022

I invite you to read the whole post and then to download the 3 Complementary Capabilitie s one-pager that summarises the thinking behind this post with a single graphic. They almost always include a growth acceleration criteria as well as indicators focused on the implementation of the strategy and the pace of innovation.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Cosawi

DECEMBER 31, 2019

But to do so requires better data management, including a mastery of how disparate data sources connect and communicate in order to translate this information into relevant customer insight and foresight. . Customers are twice as likely to engage when offers and communications are personalized (per Salesforce). . We argue the opposite.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

JULY 14, 2021

Drive the necessary “outside in” perspective to ensure the value proposition speak to the Key Account needs and improve patient outcomes. Download the Full Article PDF Here. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Recent Posts.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

Together, they have the potential to bring a better and differentiating customer experience using innovative frameworks like design thinking and others. The SAM is the explorer, diving deeply into the needs and goals of their accounts. Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

SEPTEMBER 30, 2020

The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. Creating and communicating a clear vision, vission and, more importantly, a purpose. Download the Article HERE. Recent Posts.

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

JANUARY 31, 2020

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing. Previous Page.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

DECEMBER 28, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Download the Article HERE. About the Author.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52