KAM With Passion

MARCH 17, 2022

I invite you to read the whole post and then to download the 3 Complementary Capabilitie s one-pager that summarises the thinking behind this post with a single graphic. They almost always include a growth acceleration criteria as well as indicators focused on the implementation of the strategy and the pace of innovation.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Cosawi

JULY 14, 2021

Drive the necessary “outside in” perspective to ensure the value proposition speak to the Key Account needs and improve patient outcomes. Download the Full Article PDF Here. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

Together, they have the potential to bring a better and differentiating customer experience using innovative frameworks like design thinking and others. The SAM is the explorer, diving deeply into the needs and goals of their accounts. Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 31, 2019

Every superhero needs a partner, and the very best SAMs know when and how to bring the best people to the table to ideate, innovate and create impact for their customers. . Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. The post Account Base Marketing appeared first on Cosawi.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

SEPTEMBER 30, 2020

The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. Could the mother.

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

JANUARY 31, 2020

Marketing can and should also boost confidence and provide credibility by creating business cases that help accelerate, scale and replicate the best, most innovative solutions from across the organization. Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. Roles in Digital Economy.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

DECEMBER 28, 2021

Her consultancy work is focused on commercial excellence; executive leadership and coaching; KAM/SAM roadmaps and journeys; skills and process; and account-based marketing. Download the Article HERE. Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52