Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. Download the Full Article PDF Here.

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Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Previous Page.

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Cosawi

DECEMBER 31, 2019

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. Every superhero needs a partner, and the very best SAMs know when and how to bring the best people to the table to ideate, innovate and create impact for their customers. . Enter Marketing.

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Cosawi

SEPTEMBER 30, 2020

Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. Download the Article HERE.

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Cosawi

JANUARY 31, 2020

Throughout the engagement, Marketing serves as the guardian of what we call “the cupboards,” i.e., your organization’s products, services and value enablers. Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

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Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Adapting corporate behaviors when working in the account.

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