Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. Download the Full Article PDF Here.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Previous Page.

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Marketing B2C Global Accounts Innovation 52

SBI Growth

FEBRUARY 2, 2013

You’ll also give your field sales organization the time to acquire more new accounts. Download the SBI webinar “Designing Inside Sales” by clicking here. That doesn’t mean that your Field Sales and Customer / Global Account managers aren’t needed. Bring the strategic value that you know you can deliver.

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Global Accounts Logistics Sales Decision-making 121

Cosawi

DECEMBER 31, 2019

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

SEPTEMBER 30, 2020

Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. Business transformations are not just projects; they are organic to any growth and survival in most industries.Would the most efficient way of changing and transforming your organisation be to use the voice of your customer?

Leadership 52

Leadership Innovation Global Accounts Publishing 52

SBI Growth

JUNE 22, 2013

Download it here. For a deeper dive on all 4 root causes, download the e-book here. For example, he didn’t move fast enough on the global account program. 40% of revenue came from 19 accounts. Many egos were involved, since he operated in a matrixed organization. Sequencing. But Kirk didn’t win them over.

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e-Learning Sales Global Accounts CRM 124

Cosawi

JANUARY 31, 2020

Throughout the engagement, Marketing serves as the guardian of what we call “the cupboards,” i.e., your organization’s products, services and value enablers. Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

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Co-Creation Marketing Sales Innovation 52