Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Arpedio

DECEMBER 19, 2023

One of the most critical types of transactions is business-to-business (B2B) sales. B2B sales refer to the selling of goods or services from one company to another. In this section, we will explore the concept of B2B sales and discuss its significance in driving corporate growth.

B2B 52

B2B Interpersonal Skills Value Proposition Negotiation 52

Red Star Kim

DECEMBER 14, 2022

Develop both hard (technical) and soft (interpersonal) skills. Sectors and services matrix Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Some of the other interesting discussions during the day included: Coaching skills. Creative communication in “difficult” situations.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Hubspot Sales

JANUARY 26, 2022

Every person who has considered a career in sales has asked the following question: Is sales a good career? With high turnover rates and reports of burnout in sales floors, sales might not seem like a worthwhile career. In this post, we’ll cover what you need to know if you’re considering a career in sales.

Interpersonal Skills 99

Interpersonal Skills Sales Value Proposition Publishing 99

Zendesk

AUGUST 31, 2021

To gain that deep understanding, sales agents should meet with potential customers one-on-one. Personal selling definition: When a sales representative meets with a potential customer to nurture them until they make a purchase. Suppose you’re communicating with a potential customer asynchronously over email.

Interpersonal Skills 97

Interpersonal Skills Value Proposition Decision-making Communication 97

Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

SmartKarrot

MAY 12, 2023

This requires excellent interpersonal skills, empathy, and the ability to connect with people at all levels of the organization. Communication and Presentation Skills Effective communication is essential for Key Account Managers, as they are often required to articulate complex ideas, proposals, and solutions to a diverse audience.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10