Strategic Account Management Association

JUNE 14, 2021

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Sales Outcomes

APRIL 3, 2023

For example, today’s Inside Sales teams might serve small businesses, field (geographic) to medium firms, and enterprise sales for large and global accounts. Most B2B field and enterprise teams are following rather than leading in adopting digital tools and engagement, so they need lots of help.

Virtual Selling 52

Virtual Selling Logistics Global Accounts Sales 52

Mercuri International

MAY 23, 2023

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Create digital twins. And we humans make a mess out of it.”

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Sales Outcomes

MARCH 15, 2021

For example, today’s Inside Sales teams might serve small businesses, field (geographic) sales to medium firms, and enterprise sales for large and global accounts. Most B2B field and enterprise teams are following, rather than leading in the adoption of digital tools and engagement, so they need lots of help.

B2B 40

B2B Logistics Sales Global Accounts 40