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The Evolution of CRM: What’s Next?

Miller Heiman Group

While we’ve been a leader in the sales training realm for decades, the concept of CRM has been around even longer. From where I’m sitting, the history of CRM falls into four clear evolutions: CRM 1.0. The pre-digital era of CRM kicked off in 1956, with the invention of the Rolodex. s days were numbered.

CRM 71
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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot Sales

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 120
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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

There is no shortage of real estate agents getting into fights on social media, posting low-quality photos, typing in all caps, and making other generally hilarious blunders on the internet. Real estate marketing essentials: A good CRM. Lots of people use “real estate CRMs” and overpay for an identical set of features.

Marketing 126
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Your Sales Tech Is Destroying Your Relationships With Prospects. Here's What You Can Do About it.

Hubspot Sales

Sadly, the "edge" that most sales technology promised to give them is actually hurting their relationships with buyers, and a chance at the elusive sale. Sales technology was supposed to make sales more efficient and personal -- it was supposed to help salespeople. Your CRM is your source of truth.

CRM 97
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73 important sales statistics for 2022

Zendesk

Sales funnel facts. Sales call facts. Sales email figures. Inside and outside sales statistics. Sales facts for onboarding. Sales statistics for productivity. Sales technology facts. As the sales follow-up statistics show, prospects are looking for answers when they reach out.

Sales 52
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What is tech sales, and how do you break into it?

Zendesk

Tech sales is the process of selling technology as software, hardware, or an IT service. As a tech sales rep, you might be selling only one kind of tech product, such as a cloud CRM platform. Here’s a breakdown of the three kinds of products you might sell as a tech sales rep: Software products. Hardware products.

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Putting the H Back into C-R-M

SBI

Putting the H Back into C-R-M: 5 Human Factors to Consider When Buying a CRM. Obviously, there has never been the letter H in CRM, so what’s the meaning of this? The internet is flooded with people asking, “what’s the best CRM?” Co-authored by Thomas Kattnigg and Nancy Nardin. They are humans too.

CRM 57