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People & Problems: The core of strategic account planning

Strategic Account Management Association

Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Prioritizing relationships allows us to think more holistically about success. What’s in motion? Does it involve us?

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Outcome Selling: Don’t Sell the Product, Sell the Outcome

Hubspot Sales

Instead of overwhelming customers with every bit of information about your product and its features, outcome selling helps you deliver the exact details your customers want to hear — and as a result, they’ll be more eager and ready to buy. Increased Customer Loyalty. What is outcome selling? Increased Business Value.

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SaaS customer support: An introductory guide for 2024

Zendesk

There are numerous benefits of SaaS customer support, including: Customer satisfaction: According to the Zendesk Customer Experience Trends Report 2023 , over 70 percent of consumers will switch to a competitor after multiple bad experiences.

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Here’s What You Missed at TRANSFORM 2020

Showpad

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

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Customer Portfolio Management for Customer Success

SmartKarrot

Imagine engaging with a client of whom you don’t have the complete information and you go clueless on some obvious point in the meeting, it would taint your reputation drastically. Prioritization of customer. You need to prioritize your customers for the amount of time and the level of service you can provide to them.

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CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

You likely want all of the integrations right now, but how do you decide which to prioritize? This approach will simplify processes and provide a clear roadmap to help you determine and prioritize what integrations will deliver the best ROI and limit scope creep during the building sessions.

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Online Automated Playbooks: How to Create and Use Well Designed Playbooks to Scale Your Business & Teams!

SmartKarrot

Email templates, call scripts, meeting schedules, customer call presentations, or even additional instructions and FAQs to be distributed might all be included in the materials. The purpose of asset creation is to ensure that your CSM has all the necessary resources when working on a task for a customer.