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KAM Customer Life Cycle

Jermaine Edwards

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

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Nancy’s Sales App of the Week: @SalesPredict

SBI

This week, Nancy profiles SalesPredict , a Customer Life-Cycle Intelligence and Predictive Lead Scoring solution. I’ll be talking about a predictive, customer life-cycle intelligence solution called SalesPredict. Get to know your sales tools in just 2 minutes a week. Go to SalesPredict.com to learn more.

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Jul 01 – Customer Success Jobs

SmartKarrot

Role: Platform Partnership Manager Location: Newyork, US Organization: Stripe Stripe is looking for someone who can manage their existing partners and identify new opportunities to expand and grow the relationships. Apply here: [link] Role: Enterprise Customer Success Manager Location: London, England, UK Organization: Nitro, Inc.

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Oct 19 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Director Customer Success (SaaS Technology Company) Location: Jersey City, NJ, US Organization: TrialScope As a Director Customer Success, you will be responsible for overall customer health through the customer life cycle (project delivery, renewal, and up-sell).

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What Is a Customer Success Specialist? Primary Roles and Responsibilities

SmartKarrot

This lets you improve the customer lifetime value and overall profit from it. A customer success specialist allows you to increase your customer’s lifetime value. You can learn from customer success managers and even other stakeholders in the customer success process. Recording customer behavior.

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What Is Revenue Leakage in SaaS? Common Causes and Prevention Tips

SmartKarrot

This can be either overcharging the customer or undercharging them which can lose out on revenues. Renewal management. When the customer defaults on payments due to missing contract renewals, there can be loss of revenue. This deficiency can lead to loss of right customers. Renewal is the base for ARR and MRR.

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CSM Tip: When should a customer be approached about a possible expansion or upsell?

SmartKarrot

According to a study in Bain & Company by Fred Reichheld (the inventor of net promoter score), just a 5% increase in the retention rate can result in the increase of profit by 25% to 95%. Below are a few important steps you may consider for approaching customers for upselling or cross-selling your products. Wait for the right time.