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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

This will allow you to identify trends and note your ‘best’ customers. Talk to your customer-facing teams You likely have employees that talk to your customers every day. What type of customer is happiest? These gaps are opportunities to innovate your product and/or offer additional, companion products.

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Top 30 Customer Service Experts to Follow in 2022

SmartKarrot

The credit for these changes goes to the customer service experts who helped redefine the industry. Today, almost all companies, irrespective of the industry they operate in, give special attention to customer service and make rigorous efforts to ensure customer success. Bob Thompson. Marsha Collier. Pete Abilla.