DemandFarm

AUGUST 11, 2023

In traditional sales operations, we have primarily focused on maintaining a healthy sales funnel, achieving high average win rates, and maintaining deal sizes. We have transitioned to cloud-based and software selling models, shifting our focus to the customer’s product experience.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Revegy

OCTOBER 16, 2018

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Here’s why. .

Key Account Management 40

Key Account Management Account Management CRM Management 40

Upland

MAY 22, 2024

When we speak about AI in sales and its potential impact, we would be remiss not to specifically focus on whitespace and AI. What is whitespace in sales? Surprisingly tricky to measure, sales whitespace is the existing untapped opportunity within customer accounts to cross-sell and up-sell.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Account Manager Tips

SEPTEMBER 7, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Create a sales value chain. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. And that’s the secret to differentiate your value and really stand out. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130