Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customer value for a long time, after all, they’d been in business since 1938. Now, at Owens Corning the customer is at every meeting.
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