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The Secret Ingredient of Revenue Management

Luminas Strategy

Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer Value Management. The first component of customer value management is customer value creation – the amount of value a supplier’s offering creates-for or provides-to a customer.

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Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Much like a close friendship, marriage, or committed relationship, partners need to share the same values. Unique Value: Each partnership is built-in value. Look at this in terms of value propositions. Some partners are focused on social value. If you do, you are likely to be successful in the long-term.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customer value for a long time, after all, they’d been in business since 1938. Now, at Owens Corning the customer is at every meeting.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

You and your client become co-collaborators, co-producers and co-benefactors of value. 20 ways to encourage value co-creation with your customers The research paper explains 20 ways to encourage value co-creation. Constructive customer participation. ne the value potential of the solution for customers.

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Transcript of Interview between Harvey Dunham, Managing Director – Strategy & Marketing at SAMA, & Adrian Davis

Whetstone

But I guess the key advice, Harvey, would be exactly where you started: the perception of value. I think a lot of us, when we talk about our value proposition or our unique selling proposition, our differentiated value, we tend to think inside out. ” And we hear from them first their perception of value.

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g.,