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After-sales service: 10 strategies to keep customers engaged

Zendesk

The key to customer retention and lifetime value is after-sales service. In this guide, we’ll explain what after-sales service entails and reveal 10 core activities that can improve your after-sales statistics. What is after-sales service? Why is post-sale service important? Raise brand value.

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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. But an internally-focused plan can encourage behavior that works against the customer. Sales incentives can be like square pegs. They don’t fit the round holes that are the customer's reasons for the purchase. This destroys trust.

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What Is Value-Based Selling and How to Do It Right

SmartKarrot

The subtle art of ‘selling’ should be smooth and natural. In simpler words, it should not seem sales-y and intimidating to the customers in any way. As more and more companies are relying on broader sales techniques, adding a bigger dent of value in your approaches can change the game altogether. contact-form-7].