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The Future of SAM – Revisited

Strategic Account Management Association

It’s important to engage with customers and organizations in new ways. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers.

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Internal & External Analysis

OnStrategyHQ

What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? How do our employees or shareholders perceive us? Cost Structure What are the major cost and value-added components for various types of competitors?

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