Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Red Star Kim

JUNE 1, 2023

This information is used by the publishers to interview firms and clients for their views and obtain ratings. They will also monitor trade press of the legal, accounting or property sector they are within to pick up key insights about competitors. They evidence their expertise and profile their leading lawyers and rising stars.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

In these disruptive times, where the SAM role is growing ever-more complex, the strategic accounts organization has a tremendous opportunity to leverage Marketing as their quarterback, especially when SAMs seek personalized, actionable insights and value solution alongside the customer decision-making journey. Recent Posts.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Account Management Skills

APRIL 13, 2021

Listening is really about understanding or making meaning. And when we get those symbols from people, those nonverbal behaviours, then we make the assumption that they were listening to us. Because as an account manager, I know what I know. So we want to make sure that small part of their day actually, is significant.

Account Management 52

Account Management Management Communication Brainstorming 52