Remove Decision-making Remove Government Remove Procurement Remove Value Proposition
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

In the past, manufacturing sellers could succeed by working with one or two decision-makers, developing friendships with handshake deals were agreed upon at the ballgame, on the golf course or during extravagant dinners. Additionally, sellers can describe the beneficial impact of changing government regulations. All this has changed.

article thumbnail

The CX Factor

Deep Insight

Making the Transition from Client Listening to Customer-Centricity. rms to make that transition. rms must move from client listening to more detailed conversations, and act decisively on what they discover. rm’s client value proposition (CVP), then it deserves the attention of the ?rm’s rms are all sta?ed

article thumbnail

The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

Please feel free to leave any questions you have in the chat and we will make materials available to you after the session. So let’s get into what those expectations are when people or companies are deciding to make a deal, they’re looking at what we call synergies. When I’m making purchases. Mark Donnolo.