Decision-making Key Account Management Procurement Value Proposition 
Red Star Kim
SEPTEMBER 8, 2023
Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.
Red Star Kim
FEBRUARY 8, 2024
And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.
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Account Manager Tips
JUNE 29, 2021
Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.
Account Manager Tips
JULY 9, 2020
A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. You never get a second chance to make a first impression. A 90 day plan will make sure you get the kind of results that leave no doubt in anyone's mind they made the right decision to hire you.
Account Management Skills
AUGUST 24, 2021
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – the value of running quarterly business reviews.
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