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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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3 CRM Models and How They Improve Customer Profitability

Insightly

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. This leads to having more strategically significant customers (SSCs), and your company makes more money. CRM Models: How They Can Boost Customer Profitability. Three Common CRM Models.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway. Sometimes we have agencies that need to restructure, either there are shareholders that are looking to exit, or they are bringing them in or merging another business into theirs.