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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. I particularly like the wheel of insights and services for the C-suite role.

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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Marketing leadership should run pilot tests to identify the most appropriate channels. This is what Product-Market Fit is all about.

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Lean Startup Methodology

Flevy

The approach requires careful deliberation over detailed financial projections during the planning phase to make potential investors believe that it’s a viable investment.

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KPI Management: Competitive Benchmarking KPIs

Flevy

It is a strategic tool that highlights gaps, uncovers opportunities, and drives an organization’s approach to market leadership. Relevance : Gives a clear indication of where an organization stands in the competitive landscape, which can impact investor relations and strategic planning. KPIs and Digital Transformation.

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Customer Success Must Spend More Time with Product to Unleash its Full Potential

SmartKarrot

As digital transformation accelerated in 2020-2021, companies have invested heavily in their customer success (CS) teams. It comes down to the following factors: Product managers are used to 100% ownership and a micromanagement approach to leadership. There isn’t enough cross-skilling and lateral movement between the two teams.

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Chief Operating Officer: The Role and Responsibilities of a Modern COO

SmartKarrot

Leading Digital Transformation. The COO chalks the strategic vision and leadership board of the organization. Encourage and forge partnerships with investors, vendors, banks, clients, or other professionals. The modern COO needs to translate business objectives into solutions via strategies.