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The Kraljic Matrix

Flevy

The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. The aim of the Kraljic Matrix is to inform an organization’s Procurement Strategy.

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The Linkage Between Technology & Business Outcomes

Revenue Storm

The question becomes… how do we share a strong point of view and position our technology, innovation, or solutions with a customer while prioritizing their business? Through coaching, the seller began thinking more holistically and aligned his thinking to his customer’s strategic digital transformation corporate initiative.

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The Importance of Aligning Marketing and Sales

Strategic Communications

Digital transformation and sales/marketing alignment are inherently people and cultural issues, just as much as content, process, and technology. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy. How do you prioritize?

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The 4 Most Essential Types of Digital Selling Tools

Showpad

When procuring technology for your organization, look for tools that facilitate meaningful collaboration or improve seller behaviors, not just automate processes. . In that spirit, here are our four most essential types of digital tools: 1. Consider a tool that can blast emails to prospects with a single click.