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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Planning Software Technology solutions designed to support the key account management process , typically featuring tools for account segmentation, relationship tracking, and opportunity management.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. This is where CXM shines.

CXM 520
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After-sales service: 10 strategies to keep customers engaged

Zendesk

For non-software products, ensure each purchase comes equipped with installation manuals, technical sheets, or booklets. Use packaging as a chance to lean into value selling. Help your new (and old) customers learn the ropes with online tutorials, videos, apps, or online appointments with a specialist. Use automation tools.

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Selling the solution: Why solution sales are taking over

Zendesk

A good resource for storing and sharing this vital information is a knowledge base, which is like an easily searchable digital library that holds key assets like spec sheets and product descriptions. You can typically find knowledge base tools included as a feature of customer service platforms and CRM software.

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