The Center for Sales Strategy

OCTOBER 12, 2020

Are you one of the 63% of businesses that have problems getting traffic and leads? Or are your salespeople part of the 44% that give up after one rejection? It happens to everyone in sales. You connect with a prospect, conduct a needs analysis, maybe even give a stellar presentation, but something happens along the way, and the prospect stalls. Do you know it takes six to eight follow-ups for sales leads to convert to paying customers?

Sales 124

Sales 124

Hubspot Sales

OCTOBER 12, 2020

Most sales reps work independently. They have their own quotas, are judged by KPIs specific to their individual performance, and often literally compete with their fellow reps. Their operations are often siloed — particularly when it comes to reps operating in different roles. The sales pod format challenges that convention. It's a team structure that binds a handful of reps — operating at different levels within a sales organization — to collaborate, work, and be evaluated as a cohesive unit.

Sales 102

Sales Onboarding Organization Customer Success 102

PartnerTap

OCTOBER 12, 2020

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Increasing revenue through alliances isn’t as easy as it sounds though, it is essential that you maintain a strong, value-driven relationship with your partners.

Communication 64

Communication Meetings Digitalization Marketing 64

Hubspot Sales

OCTOBER 12, 2020

As a B2B sales pro or account executive, you know how important it is to make a good first impression with a potential client. However, in today’s competitive business environment when buyers are experiencing Zoom fatigue and information overload, making a good first impression and standing out from the competition is no easy feat. Endless pitch decks that focus more on the seller’s desire to land the deal than the needs of the customer are disengaging and tiresome for buyers who are overwhelmed

Decision-making 97

Decision-making Media B2B Stakeholders 97

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

PandaDoc

OCTOBER 12, 2020

Understanding your target audience is the first step to effective marketing and sales strategy. It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers.

B2C 59

B2C eCommerce Sales B2B 59

Kainexus

OCTOBER 12, 2020

I received an interesting call a few weeks back from Bahnsen Miller, MD. Bahnsen is an assistant professor of medicine at the University of Virginia Health System. He attended LSU School of Medicine and completed his residency training there. After residency training, he completed a quality improvement and patient safety fellowship at Our Lady of the Lake Regional Medical Center in Baton Rouge—this is where he learned about KaiNexus.

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Hubspot Sales

OCTOBER 12, 2020

Predicting the outcome of a deal is like predicting a tornado. If you say, "There’s a tornado coming — I know because I can see it," no one’s impressed. The same is true for a deal that’s obviously very close to closing. On the other hand, if you say, "There’s a tornado coming in the next half hour — I know because of these X conditions,” you give everyone a chance to prepare.

Procurement 115

Procurement Sales Management Decision-making Publishing 115