Wed.Feb 14, 2024

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Beyond the Inbox: Rethinking Email Strategies in Modern Sales

The Center for Sales Strategy

Did you know that the first email was sent way back in 1971? That first “message” was a throwaway in terms of actual content. Engineer Ray Tomlinson, at the time, was exploring different ways for humans and computers to interact and sent himself a test email to see if his new idea worked. Ray had little idea how powerful and enduring the concept of electronic mail would end up becoming.

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Heartfelt Connections: The Power of Relationships in Business Success

Nimble Business Success

This Valentine’s Day, let’s celebrate a different yet essential aspect of our professional lives: networking! Successful businesses thrive on networks of relationships that are built over time, which are crucial for sparking new opportunities, forming partnerships, and driving growth. We’ve connected with industry experts who have shared their insights and personal takes on how effective […] The post Heartfelt Connections: The Power of Relationships in Business Success ap

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot Sales

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Plus, insights into how the best emails perform and what your audience wants from you. Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts.

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Enterprise Account Planning: Mastering the Customer-First Approach

FinListics Solutions

Expanding on the essence of a customer-first approach in enterprise account planning, it's important to recognize this strategy as more than a sales technique; it's a comprehensive framework that requires a deep understanding of the customer's entire ecosystem. This approach goes beyond traditional sales methods, advocating for a partnership rather than a vendor-client relationship.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Unlock Flow Visibility and Predictability Using a Value Stream Management Solution

Planview

In the fast-paced world of business today, one thing is clear: leaders want results, and they want them fast. They’re constantly seeking ways to deliver more, faster, and at a lower cost, all while maintaining high quality. This drive for efficiency and effectiveness is the foundation of modern business strategy. In this blog post, we’ll delve into how to maximize value within the first 12 months of using a value stream management (VSM) solution.

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Burning AI questions answered—with Zendesk’s Peter Neels

Zendesk

Excited about AI, but not sure where to get started? You’re not alone. According to our 2024 CX Trends report , 65 percent of CX leaders see AI as a strategic necessity and reality—one that has rendered previous operations outdated and obsolete. But recognizing this need for change and knowing how exactly to enact it is a different story entirely. Concerns about changing team roles, potential negative impacts to the customer experience, and a perceived lack of transparency around the rollout of

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Release Notes as of FEB 15,2024

Apptivo

1. Feature Updates 2. Bug Fixes At Apptivo, our primary goal is to continuously improve system performance and address reported issues to enhance overall efficiency. In line with this commitment, we’re pleased to introduce new features designed to streamline your workflow. Additionally, our team has diligently resolved bugs to ensure a smoother user experience.

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Strategic Account Planning: All You Need to Know

Arpedio

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

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Release Notes as of FEB 15,2024

Apptivo

1. Feature Updates 2. Bug Fixes At Apptivo, our primary goal is to continuously improve system performance and address reported issues to enhance overall efficiency. In line with this commitment, we’re pleased to introduce new features designed to streamline your workflow. Additionally, our team has diligently resolved bugs to ensure a smoother user experience.

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Account Management vs Sales: Understanding the Differences

Arpedio

​In the world of business, there are numerous roles and functions that contribute to the overall success of a company. Two such important functions that often go hand in hand are account management and sales. While these terms are sometimes used interchangeably, they actually have distinct differences and play unique roles within an organization. Understanding the nuances between account management and sales can help businesses optimize their strategies and ensure long-term client relationships.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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First Impressions Last

Help Scout

Beginnings are often fraught: a first day at a new job, a first day at school, even the first time trying to use a new tool. You don’t know where to find anything, the right way to do things, or who you are supposed to talk to.

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Land and Expand: Strategy for Sustained Growth

Arpedio

Are you looking to take your business to new heights and reach a global audience? The land and expand strategy is the key to achieving sustained growth and expanding into new markets. By strategically targeting new regions and scaling your business, you can unlock a world of opportunities and position your brand for international success. In this article, we will explore the concept of the land and expand strategy and how it can fuel your business expansion efforts.

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Mastering Sales Excellence: Strategies for Business Growth

Arpedio

Welcome to our comprehensive guide on achieving sales excellence and driving business growth. In today’s competitive business landscape, sales performance and effectiveness are crucial to the success of any organization. To stay ahead of the competition, it is essential to have a well-defined sales strategy , optimized sales tactics , and a sales team that is aligned with the business goals.

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Strategic Account Planning: All You Need to Know

Arpedio

Welcome to our comprehensive guide on strategic account planning – a vital practice for businesses looking to achieve long-term success and foster strong customer relationships. In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Decoding ARPEDIO: More than just a name

Arpedio

Decoding ARPEDIO: More than just a name Explore the ARPEDIO platform ← Back to blog Have you ever found yourself struggling to pronounce or understand a company name? Well, you’re not alone! At ARPEDIO, we’ve noticed that our name can sometimes be a bit of a tongue-twister for many. While it might seem like a mysterious combination of letters at first glance, there’s actually a deeper meaning behind it.