The many colours of B2B sales performance
KAM With Passion
OCTOBER 27, 2020
Why a new blog on sales performance? Aren’t there already a lot of them? To answer this question, let’s use an analogy. Greek and Roman statues were painted. And yet, until recently, hardly anyone knew it. Why was this? Because as early as the 15th century in Italy and the 18th century in Greece, when interest in ancient statuary began, collectors and archaeologists invented and imposed the myth of the white statue.
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