Fri.Oct 13, 2023

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7 Characteristics of a Good Sales Trainer

Brooks Group

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. However, not all sales training programs are created equal, and the success of your sales training initiative is due in large part to the individual delivering it—and the approach they take.

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The Surprising Power of Silence On Sales Calls

Sales Gravy

Silence Isn't Awkward— It's A Powerful Tool In this episode of the Sales Gravy Podcast, Keith Lubner, Sales Gravy Executive VP, and Jessica Stokes, Sales Gravy Master Sales Trainer, discuss strategies that leverage discomfort on sales calls to drive engaging conversations and achieve better outcomes. By intentionally using silence, sales professionals can prompt prospects to actively engage and lean into the conversation.

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Emotional Economics: Crafting Deeper Connections with Those You Serve

Customer Think

Economics isn’t just about numbers. It’s about humans, behaviors, decisions, and emotions. While writing my book Leading the Starbucks Way, I took a deep dive into a branch of economics referred to as “behavioral economics.” Research in this sub-category reveals how emotion profoundly impacts consumer decisions and how emotionality plays a pivotal role in determining… The post Emotional Economics: Crafting Deeper Connections with Those You Serve appeared first on Joseph Michelli | The Miche

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Perfecting the Art of Building Business Relationships

Nimble Business Success

Perfecting the Art of Building Business Relationships In the world of business, success is not just about what you know; it’s also about who you know. The importance of business relationships cannot be overstated. In this blog, we will explore the art of building and maintaining strong, beneficial business relationships. Whether you’re a seasoned professional […] The post Perfecting the Art of Building Business Relationships appeared first on Nimble Blog.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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AI Marketing Lessons from The Jetsons

Customer Think

Since the early 1960s, TV viewers have been fascinated by the futuristic way of life depicted in Hanna-Barbera’s iconic animated show The Jetsons. What stands out most in the series is how quirky machines and robots are part of everyday family life, creating all sorts of new conveniences and experiences.

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Case Study: How Org Chart helped Slalom manage over 50,000 key contacts

DemandFarm

In this case study, we observe the key role of DemandFarm’s Digital Key Account Management software being used by a Global Consulting Firm Slalom. DemandFarm’s Org Chart brought a seamless transition for the sales team by being native to Salesforce, and having the ability to visualize contacts instantly. Org Chart allowed increased collaboration between cross-functional teams to win key opportunities faster.

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An In-Depth Guide to Effective Sales Follow-Up to Spike Your Sales Closing Rates

Apptivo

1. Thе Importancе of Follow-Up for Closing Morе Salеs 2. Bеst Practicеs for Salеs Follow-Up Communications 3. Crеating an Effеctivе Salеs Follow-Up Stratеgy 4. Tools and Tеmplatеs to Optimizе Your Salеs Follow-Up Procеss 5. Mеasuring and Improving Your Follow-Up Procеss for Bеttеr Rеsults Havе you еvеr wondеrеd why your salеs closе ratеs sееm stuck in a rut?

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Systematically addressing sales underperformance

Customer Think

This article was first published (as “Addressing Underperformance” in the October 2023 edition of the always excellent International Journal of Sales Transformation (link below). It would be an exceptionally lucky or gifted sales manager who has never had to address the issue of underperformance at some stage in their management career.

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Customer success playbook: A comprehensive guide

Zendesk

The most successful sports teams have reliable playbooks—which use tested strategies to improve a team’s chances for success—that coaches and athletes can reference for nearly every situation. So too can businesses create their own playbook and implement it into their customer success strategy. Customer success playbooks provide step-by-step instructions that outline the best practices for achieving specific goals.

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Don’t let Business Reorganisation harm customer relations

Customer Think

It was announced this week that to ensure that the company hits its diversity and inclusion targets BT (British Telecom) was to reduce staff and move many jobs from rural districts to city centres. But will these changes have a positive or negative effect on customers and how will BT know?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Optimizing the Balanced Scorecard Framework with AI

ClearPoint Strategy

Merging the BSC with AI, ClearPoint redefines strategic management.

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Achieving Compliance Success with Digital Playbooks: A Game-Changing Approach to Customer Success

SmartKarrot

In the world of customer success, achieving compliance is a critical goal for businesses across industries. Compliance ensures that organizations adhere to legal regulations and industry standards, protecting both themselves and their customers. However, with ever-changing requirements and complex processes, achieving compliance can be a daunting task.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs.

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The First 90 Days: A Key Account Manager’s Playbook for Seamless Customer Onboarding

SmartKarrot

Onboarding is an underlying phase in the customer journey, setting the tone for the entire lifecycle of the customer-product relationship. Its importance cannot be overstated, as it directly influences long-term user adoption, satisfaction, and retention. Data from industry studies supports this- the Harvard Business Review underscores the financial implications of effective onboarding.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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[Q&A] How can you use purposeful communication for strategy rollout?

OnStrategyHQ

Play Watch the video Q: How can you use purposeful communication for strategy rollout? A: Clearly communicating your plan is MANDATORY for successful strategy implementation and execution. There are many best practices for clearly communicating your plan, including creating a one-page plan, using visual storytelling, and creating consistency in your implementation and review process.

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

In today’s hyper-competitive business environment, customer acquisition is only half the battle. Retaining those customers for the long haul is equally, if not more, essential. A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation.