Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously. Purpose marketing can be defined as the use of messaging in external communications that expresses a company or brand’s core mission and values.

Marketing 69

Marketing B2B Communication Digitalization 69

Planview

NOVEMBER 7, 2023

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? The secret lies in transitioning from a project-oriented management approach to a product-centric model. It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

Government 69

Government Negotiation Facilitation Decision-making 69

Customer Think

NOVEMBER 7, 2023

Stop using the s-word! As soon as we see it in email subject lines for surveys, most of us hit the delete button. Of course, Read more The post S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys appeared first on Interaction Metrics.

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Whetstone

NOVEMBER 7, 2023

At the beginning of this month, we unveiled our innovative strategic account management training program at SAMA’s inaugural TechFest event. This video walks viewers through the exciting process Whetstone uses to equip strategic account managers with the competencies and skills required to succeed in implementing SAMA’s 7-step SAM process.

Account Management 52

Account Management Management Innovation Sales Training 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Strategic Communications

NOVEMBER 7, 2023

Influencer marketing is a type of social media marketing that leverages endorsements and product mentions from people who have a dedicated social following and are viewed as experts among a particular demographice. This marketing strategy works effectively due to the high amount of trust these influencers have built up with their following. Their recommendations and opinions offer “social proof” that can be powerful enticements for purchasing products and services of varying kinds.

Media 52

Media B2B Communication Publishing 52

Showpad

NOVEMBER 7, 2023

Becoming a top-performing seller doesn’t simply happen after accepting the role. It requires a drive to try new methods and learn from previous mistakes. Reps should be confident, adept at recognizing a buyer’s challenges, and quick on their feet—along with a long checklist of other sales skills that help them build relationships and close deals. While every seller aspires to be a high performer, they can’t do it alone.

Negotiation 52

Negotiation Organization Prioritization Sales Training 52

Customer Think

NOVEMBER 7, 2023

One of the best ways to come up with a customer loyalty strategy is to understand the psychology behind it. Customers loyal to your brand are more likely to make repeat purchases, spend more money, and recommend your products or services to others.

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Hubspot Sales

NOVEMBER 7, 2023

A successful negotiation is like a tango. Both involve coordination, finesse, some degree of grace, and a reasonable amount of back-and-forth. Also — and perhaps most importantly — both can also easily be derailed if one of the people involved says something really off-putting or stupid while it's happening. Nothing ruins a good tango like one of the dancers saying something like, “You dance just like my mom.

Negotiation 103

Negotiation Software Software Prioritization 103

Customer Think

NOVEMBER 7, 2023

Level AI launches GenAI-powered VoC Insights, a new product that turns vast amounts of unstructured contact center data into actionable Voice of the Customer insights in real time

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Hubspot Sales

NOVEMBER 7, 2023

Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. How do you decide which is the best option for your business? This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features.

CRM 101

CRM Software Software Energy and Utilities 101

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

NOVEMBER 7, 2023

Do you know precisely who in your funnel will buy? During your conversation it seemed like these folks needed your solution, but from your history you know that being in your funnel may not indicate who will buy.

Digitalization 49

Digitalization Marketing Sales 49

Customer Think

NOVEMBER 7, 2023

What’s driving the prioritizations in Generative AI? As the spotlight has shifted to customer service, what can we expect from customer service in the future? The current state of customer service in many businesses is fraught with frustration—poorly designed chatbots and the maze like IVR systems (keypad hell) that leave customers yearning for human contact.

Prioritization 49

Prioritization 49

Customer Think

NOVEMBER 7, 2023

Enhanced solutions empower contact center leaders to turn data-driven decisions into better customer outcomes with AI

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