Fri.Oct 02, 2020

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Weekly Roundup: Leveraging Social Media, Continuing Human Connection + More

The Center for Sales Strategy

- MOTIVATION -. "Winning isn't everything, but wanting to win is.". -Vince Lombardi. - AROUND THE WEB -. > 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. Most B2B brands have a presence on at least one social network. But far too many B2B companies don’t tap into the full power of social media. The reason? They may assume social media caters to B2C companies and are less of a priority for B2B.

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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads.

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Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support

Groove HQ

Help center software empowers customers to find answers to their questions. I come from a big family. We all live in the same town, and we all have our roles to play. My dad is the one you call if you need a reference—mechanic, plumber, attorney. If you need a recommendation, he knows who to […]. The post Help Center Software: 5 Steps to Create Self-Service Resources for Customer Support appeared first on Groove Blog.

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Examples of the 8 Wastes of Lean in Everyday Life

Kainexus

If you are striving to become a Lean organization, waste elimination is probably near the top of your list. In fact, Lean practitioners have identified very specific types of waste, known collectively as the 8 Wastes of Lean. Certain types of waste are really easy to spot and fix, while others can remain unnoticed. We thought it might be helpful to share some practical examples of how each type of waste occurs in business and in the larger world.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Be Effective with Both In-Person and Remote Meeting Attendees | Sales Strategies

Engage Selling

A popular topic we’ve been examining with our clients recently is hybrid selling. What is hybrid selling?

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The 2 Sales Follow Up Superpowers

Sales Gravy

Sales Follow Up Superpowers On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Jeff Shore (Follow Up and Close the Sale) discuss the two sales follow up superpowers: Speed and Personalization. The brutal truth is that salespeople have a big problem with follow up and it is holding them back. The good news, is this is a problem that is easy to fix.

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How to improve the buyer experience: Prospecting

Lucid Chart

How to improve the buyer experience: Prospecting. shannon. Fri, 10/02/2020 - 10:07. The prospecting stage is a crucial part of the buyer experience —as you hopefully know by now, a buyer’s initial impression of your company can push a deal forward or end your chances before the deal’s really even started. But because there are hundreds of prospects and only so many hours in a day, it can be tough to get that first impression right for your most qualified buyers.

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How to Truly Understand the Customer at the Deepest Level - Interview with Gunny Scarfo

Strategic Planning and Management Insights

"Most mediocre insight you see in business comes not from bad researchers or faulty techniques. the question itself was destined to lead to mediocrity". Gunny Scarfo is the co-founder of Nonfiction Research, a market research firm that is dedicated to uncovering and understanding the uncensored lives of customers, and the information they wouldn't even mention to their friends.

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How to improve the buyer experience: Post-sale

Lucid Chart

How to improve the buyer experience: Post-sale. shannon. Fri, 10/02/2020 - 13:35. Oracle reports that 89% of customers begin business with a competitor following a poor customer experience. That’s why it’s in your best interest to provide an exceptional experience throughout the entire lifecycle of an account—even once a customer has already signed on the dotted line.

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How to Succeed at Sandler Rule #39 – When All Else Fails, Become a Consultant

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #39 – When All Else Fails, Become a Consultant appeared first on Sandler Training.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top eSignature software that offer a free trial or permanent free plan

PandaDoc

Securing a legally binding signature is a vital part of doing business. Contracts, payroll, and a variety of other official documents need a signature to be considered valid. In today’s world, it doesn’t make a lot of sense to print and mail physical copies of whatever document needs to be signed. You’d have to wait days for your document to come back with a signature, not to mention the monetary and environmental costs.