Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors
Showpad
JUNE 29, 2021
Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Prior to the pandemic, 64% of organizations reported having an enablement function, program or initiative. Since the pandemic, this percentage increased to 75%, a difference of 11 percentage points or an actual increase of 17%.
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