Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

QYMATIX

SEPTEMBER 6, 2022

Current revenue and profit contribution are of course key value dimensions, as is monetary customer potential, i.e., the potential future revenue from a customer, which can also be expressed as customer lifetime value. But the finance perspective on customer value does not give the full picture by a long shot.

B2B 40

B2B Supply Chain Suppliers Decision-making 40

Insightly

SEPTEMBER 19, 2023

An effective CRM strategy example might involve an online retailer segmenting its customers based on purchase history data. However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

An effective CRM strategy example might involve an online retailer segmenting its customers based on purchase history data. However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business.

CRM 52

CRM Insurance Healthcare Manufacturing 52