article thumbnail

What Is Complex Selling? [+Examples]

Hubspot Sales

Enterprise sales also involve multiple stakeholders, and the salesperson is typically in conversation with numerous people before deals are closed. Complex sales are most common in B2B sales environments. Unlike transactional sales, closing a complex deal means convincing multiple stakeholders.

article thumbnail

The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

Finance: Similar to procurement, buying influences in finance are concerned with price, but also about how your product impacts the company’s financial performance either by increased revenue potential or cost savings. How to Coach Sellers to Identify Key Buying Influences. Because there is an average of 6.4

article thumbnail

The "Help" You're Giving Your Reps May Be Dropping Their Close Rates by 12%

Hubspot Sales

How much of today’s well-intended sales “enablement” actually enables seller productivity? At CEB, now Gartner, we often refer to today’s sales environment as “The World of More,” spanning more people, priorities, perspectives, processes, and procedures than ever before. The answer is both surprising and frustrating.