Remove Innovation Remove Meetings Remove Negotiation Remove Strategic Thinking
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Account Management Techniques: Strategies for Success

Arpedio

By gaining insights into client pain points and objectives, account managers can tailor solutions and services to meet their specific requirements, ultimately driving greater satisfaction and loyalty. Continuously innovate and evolve your offerings to meet changing client needs and expectations.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Automation of recurring tasks can also create more time for strategic thinking. Creativity and innovation Creativity involves linking different ideas and concepts in unexpected ways. Humans can come up with unconventional solutions, develop ideas, and drive innovation beyond the programmatic capabilities of AI.

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Strategic Account Management

ProlifIQ

Account plans are instrumental in managing and retaining strategic accounts. These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. Strategic account management planning involves proactive and strategic thinking.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

A good number of client meetings. You get to travel around the country and around the world to meet with your clients. You're doing creative, strategic work that makes an impact. It can take longer to get there than the meeting itself. You can negotiate on your additional compensation too. High-performance scores.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

Sharon is the owner of IP and marketing law firm Toerek Law and the host of the Innovation Agency Podcast. and Fireflies.AI, which capture a transcript from a meeting that you have where you are talking to the client and the client’s talking to you. Sharon, you have been a very highly anticipated guest.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)