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Understanding Account Management Essentials

Arpedio

Ultimately, account managers are responsible for ensuring that the client is satisfied with the company’s products or services, and that the company is able to meet the client’s needs effectively and efficiently. This, in turn, can drive growth and revenue for the business.

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Context and curiosity drive commerciality and pricing

Red Star Kim

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Often, pricing becomes the focus of these negotiations. Price is a major driver of profit.

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Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Arpedio

As a result, sales professionals who embrace a strategic selling approach are more likely to win deals and secure larger deal sizes by effectively positioning their offerings as the optimal solution to meet the customer’s needs and objectives.

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Value-Based Selling: 7 Essential Tips for Sales Leaders

Brooks Group

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. Prospect: We spend a lot of time, energy, and money negotiating the returns and tracking down deliveries. Customers today have more information, more choices, and freedom. What Is Value-Based Selling?

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Account Management Techniques: Strategies for Success

Arpedio

By gaining insights into client pain points and objectives, account managers can tailor solutions and services to meet their specific requirements, ultimately driving greater satisfaction and loyalty. Continuously innovate and evolve your offerings to meet changing client needs and expectations.

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Strategic Account Management

ProlifIQ

Account plans are instrumental in managing and retaining strategic accounts. These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. Strategic account management planning involves proactive and strategic thinking.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Automation of recurring tasks can also create more time for strategic thinking. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. I show the answer in the meeting and we discuss it. How can AI contribute to corporate management?